Typically, when I ask small business owners if they have a business plan they either point to a stack of papers that’s doubling as a doorstop, or shrug their...
In business, mistakes will happen. You’ll make them and your customers will too. The main factor in many of these situations will simply be miscommunication. No matter how clearly...
AI coming of age will revolutionize small businesses Everywhere we look the buzz around Artificial Intelligence and Machine Learning is growing. While AI already provides opportunities for “smart” marketing...
What is the first thing that comes to your mind when you hear about a company or product? Is it their tagline, services, or products? Many times the first...
If you have not yet embraced storytelling, then you are already behind your competitors, and it is time to catch up. Consumers are tired. They are tired of companies...
Cash flow problems are having a serious impact on small business owners — financially, emotionally and administratively, according to a recent survey. Is your company among those suffering? More...
It goes without saying that you can’t have a successful business without your customers. Not only are their purchases a source of revenue, but they are also great advocates...
Almost every small business owner I’ve met wears many hats – worker bee, accountant and salesperson are just a few examples – while also trying to run their business....
Too many small businesses make a common mistake when it comes to their marketing efforts. Are you one of them? You are if you separate your marketing efforts into...
A couple of decades ago, businesses could just come out with a unique product and be assured it will be clocking in revenue because they were the only ones...